Based in Madrid, Daniel works internationally in fashion, with a focus on image and brand positioning.
Over the past decade, he has collaborated with international fashion brands, agencies and editorial titles, shaping campaigns, visual identities and brand narratives across print, digital and moving image.
Before establishing his independent practice, Daniel built his career at leading creative agencies and global fashion brands, including Wednesday Agency, Spring Studios, Mango and Gucci. Working in London, New York, Paris and Milan has shaped an international perspective that continues to inform his approach today.
Today, Daniel collaborates with brands including Loewe, Ralph Lauren, Mango and Desigual, while continuing to work with agencies, independent labels and emerging brands.
Loewe
Gucci
Ralph Lauren
British Vogue
Ganni
Spring Studios
Mango
Desigual
Hoff
Homecourt
King & Partners
Studio Fernando Gutierrez
Vanidad Magazine
Replica Comunicación
Mario Sorrenti
Koto Bolofo
Coco Capitán
Emily Lipson
Matt Jones
Davit Giorgadze
Nacho Alegre
Chris Rhodes
Thue Nørgaard
Sarah Van Rij
Sean Thomas
Albert Moya
Alexandra Nataf
Josefina Andrés
Nick Dorey
Barbara Anastacio
Raphael Hache
Álvaro Tomé
Paolo Zambaldi
Jorge Perez Ortiz
Yago Castromi
Emmanuel S Monsalve
Stas Komarovski
Nick Riley Bentham
Terence Connors
Michele Foti
Titre Provisoire
Frederik Valentin
Guillermo Solas
99 Toy at Dazzle
Pau López (Manson)
Eddie Wrey
Pablo de Pastors
Alex Bohn
Bill Gentle
Daniel works as an independent creative partner, bringing together an established network of collaborators to build the right team for each project.
Madrid
Available internationally
For Ganni’s FW25 show in Paris, I contributed to the creative direction of the show’s video and social media content. In collaboration with Moon International and Studio Boum, I developed the visual concepts for the three teaser films and shaped the direction of the fashion content and behind-the-scenes film produced around the show. I also contributed creative input and feedback to the wider project from the client side.
01—BEHIND THE SHOW
Behind-the-scenes
A film documenting the making of the show, from fittings and preparation through to the final runway. The film focuses on the details of the collection, models, makeup and the energy behind the scenes, capturing the process as it unfolds.
02—TEASER FILMS
Pre-show Visual Content
The three teaser films introduced different elements of the show’s visual world, exploring material innovation, sound and space through a series of 3D animations. Together, they built anticipation around the collection while establishing visual references that carried through to the show and its wider communication.
03—LOOK VIDEOS
Show Content
A series of films captured key looks from the show, focusing on the collection through an intimate and spontaneous visual language. The videos brought the energy of the collection into a more immediate and informal format, extending the visual story beyond the runway.
