Based in Madrid, Daniel works internationally in fashion, with a focus on image and brand positioning.
Over the past decade, he has collaborated with international fashion brands, agencies and editorial titles, shaping campaigns, visual identities and brand narratives across print, digital and moving image.
Before establishing his independent practice, Daniel built his career at leading creative agencies and global fashion brands, including Wednesday Agency, Spring Studios, Mango and Gucci. Working in London, New York, Paris and Milan has shaped an international perspective that continues to inform his approach today.
Today, Daniel collaborates with brands including Loewe, Ralph Lauren, Mango and Desigual, while continuing to work with agencies, independent labels and emerging brands.
Loewe
Gucci
Ralph Lauren
British Vogue
Ganni
Spring Studios
Mango
Desigual
Hoff
Homecourt
King & Partners
Studio Fernando Gutierrez
Vanidad Magazine
Replica Comunicación
Mario Sorrenti
Koto Bolofo
Coco Capitán
Emily Lipson
Matt Jones
Davit Giorgadze
Nacho Alegre
Chris Rhodes
Thue Nørgaard
Sarah Van Rij
Sean Thomas
Albert Moya
Alexandra Nataf
Josefina Andrés
Nick Dorey
Barbara Anastacio
Raphael Hache
Álvaro Tomé
Paolo Zambaldi
Jorge Perez Ortiz
Yago Castromi
Emmanuel S Monsalve
Stas Komarovski
Nick Riley Bentham
Terence Connors
Michele Foti
Titre Provisoire
Frederik Valentin
Guillermo Solas
99 Toy at Dazzle
Pau López (Manson)
Eddie Wrey
Pablo de Pastors
Alex Bohn
Bill Gentle
Daniel works as an independent creative partner, bringing together an established network of collaborators to build the right team for each project.
Madrid
Available internationally
The Desigual FW22 campaign heralds a new era—one where bold change is not just embraced but celebrated. In a world grappling with uncertainty, Desigual steps forward with a fearless message: evolve, take risks, and redefine the status quo. «New Desigual» emerges as an anthem for the times, where the lines between the physical and digital worlds blur, and a new generation redefines social constructs, family, and identity itself.
Through vibrant imagery and dynamic storytelling, this campaign becomes a tribute to diversity, optimism, and unrestrained self-expression. It is an exploration of extended realities, where bold colors, energetic body language, and an irrepressible sense of joy invite us to envision a future filled with hope and inspiration.
The film draws inspiration from the effortlessly chic aesthetic of the 90s, weaving together a series of evocative vignettes. Each cast member embodies a distinct concept, revealed through a seamless key transition that ties their stories together.
Beginning with a satellite shot that rises from the floor, the film artfully introduces each character, building momentum through dynamic visuals—steady push-in dolly shots, intimate medium close-ups, and moments of direct interaction with the camera. This approach creates a vibrant, immersive narrative that is as engaging as it is visually captivating.
