Based in Madrid, Daniel works internationally in fashion, with a focus on image and brand positioning.
Over the past decade, he has collaborated with international fashion brands, agencies and editorial titles, shaping campaigns, visual identities and brand narratives across print, digital and moving image.
Before establishing his independent practice, Daniel built his career at leading creative agencies and global fashion brands, including Wednesday Agency, Spring Studios, Mango and Gucci. Working in London, New York, Paris and Milan has shaped an international perspective that continues to inform his approach today.
Today, Daniel collaborates with brands including Loewe, Ralph Lauren, Mango and Desigual, while continuing to work with agencies, independent labels and emerging brands.
Loewe
Gucci
Ralph Lauren
British Vogue
Ganni
Spring Studios
Mango
Desigual
Hoff
Homecourt
King & Partners
Studio Fernando Gutierrez
Vanidad Magazine
Replica Comunicación
Mario Sorrenti
Koto Bolofo
Coco Capitán
Emily Lipson
Matt Jones
Davit Giorgadze
Nacho Alegre
Chris Rhodes
Thue Nørgaard
Sarah Van Rij
Sean Thomas
Albert Moya
Alexandra Nataf
Josefina Andrés
Nick Dorey
Barbara Anastacio
Raphael Hache
Álvaro Tomé
Paolo Zambaldi
Jorge Perez Ortiz
Yago Castromi
Emmanuel S Monsalve
Stas Komarovski
Nick Riley Bentham
Terence Connors
Michele Foti
Titre Provisoire
Frederik Valentin
Guillermo Solas
99 Toy at Dazzle
Pau López (Manson)
Eddie Wrey
Pablo de Pastors
Alex Bohn
Bill Gentle
Daniel works as an independent creative partner, bringing together an established network of collaborators to build the right team for each project.
Madrid
Available internationally
Homecourt, a luxury home care brand, approached me to refine their creative content for a highly anticipated launch. As the project evolved, it became clear they needed the expertise of an art director to elevate their vision. I stepped in to guide the brand’s visual storytelling—curating and proposing content that would transform their web presence, social media, and press presentations into an immersive and aspirational experience, ensuring every element spoke to the luxury and elegance of the Homecourt ethos.
Beyond strategic content creation, I art directed the their ingredient photography, e-commerce imagery and oversaw the entirety of campaign content, and more. My focus was on creating visuals that embody the brand’s essence: exquisite fine fragrances developed by award-winning perfumers, luxurious formulations with skincare-grade ingredients, and sustainable design that brings beauty and refinement into every corner of the home. Each image captured the spirit of a new era in home care—where luxury, sustainability, and sensory delight come together seamlessly.
