Based in Madrid, Daniel works internationally in fashion, with a focus on image and brand positioning.
Over the past decade, he has collaborated with international fashion brands, agencies and editorial titles, shaping campaigns, visual identities and brand narratives across print, digital and moving image.
Before establishing his independent practice, Daniel built his career at leading creative agencies and global fashion brands, including Wednesday Agency, Spring Studios, Mango and Gucci. Working in London, New York, Paris and Milan has shaped an international perspective that continues to inform his approach today.
Today, Daniel collaborates with brands including Loewe, Ralph Lauren, Mango and Desigual, while continuing to work with agencies, independent labels and emerging brands.
Loewe
Gucci
Ralph Lauren
British Vogue
Ganni
Spring Studios
Mango
Desigual
Hoff
Homecourt
King & Partners
Studio Fernando Gutierrez
Vanidad Magazine
Replica Comunicación
Mario Sorrenti
Koto Bolofo
Coco Capitán
Emily Lipson
Matt Jones
Davit Giorgadze
Nacho Alegre
Chris Rhodes
Thue Nørgaard
Sarah Van Rij
Sean Thomas
Albert Moya
Alexandra Nataf
Josefina Andrés
Nick Dorey
Barbara Anastacio
Raphael Hache
Álvaro Tomé
Paolo Zambaldi
Jorge Perez Ortiz
Yago Castromi
Emmanuel S Monsalve
Stas Komarovski
Nick Riley Bentham
Terence Connors
Michele Foti
Titre Provisoire
Frederik Valentin
Guillermo Solas
99 Toy at Dazzle
Pau López (Manson)
Eddie Wrey
Pablo de Pastors
Alex Bohn
Bill Gentle
Daniel works as an independent creative partner, bringing together an established network of collaborators to build the right team for each project.
Madrid
Available internationally
For over five years, I have overseen the global creative vision for Mango, first as Digital Art Director and then as Global Art Director. Partnering closely alongside the Brand Image Director, my mission has been to push boundaries, craft innovation, and build community-driven experiences at every brand touchpoint. From worldwide campaigns to content and social strategies, I have led shoots and design across all product categories, harmonizing brand storytelling with commercial aspirations in an ever-evolving retail landscape. My work has connected Mango’s narrative with its audience, ensuring that each campaign and collection speaks to a shared sense of modernity and connection.
Throughout my tenure, I have supervised the digital graphic design and UI teams, and I’ve been responsible for guiding printed and graphic production, postproduction, and brand content, ensuring a seamless alignment with Mango’s vision. By collaborating with teams across product design, store, marketing, CRM, eCommerce, partnerships, and events, I’ve nurtured a creative ecosystem that speaks directly to Mango’s values—elegance, versatility, and relevance. Together, we’ve infused the brand’s visual identity with vibrancy and meaning, positioning Mango as not just a fashion label but a cultural force that resonates deeply with its global community.
Some of the images were brought to life by the lenses of Mario Sorrenti, Dan Martensen, Alexandra Nataf, Angelo Pennetta, and others, each adding their unique vision. Events were produced with the help of Wozere, while digital pieces were crafted by Vasava and our talented internal team, ensuring every creative element resonated with the brand’s spirit.